01 / CREATIVE POSSIBILITY
Product introductions
A consistent character can make a new idea recognizable across a series of images.
A 404ON ORIGINAL
NOVA
A human perspective.
A future-facing identity.
NOVA is an original 404ON character exploring the relationship between technology, expression and imagination.
Original AI-created character / In development
Explore the possibilities
01 / TECHNOLOGY / FUTURE CULTURE
Human ideas. AI reality.
A glimpse of what’s possible.
Original character. Illustrative campaign scene. An exploration of how identity can give an idea a face.
CONCEPT 01 / PRODUCT STORY
Technology, with a point of view.
An imagined product introduction pairs NOVA’s distinctive identity with precise lighting and a considered environment.
Illustrative concept featuring NOVA, an original 404ON character in development.
02 / CREATIVE POSSIBILITY
Technology stories
Give abstract subjects a visual identity and a clear, human point of focus.
03 / CREATIVE POSSIBILITY
Campaign imagery
Explore a repeatable visual world across editorial, web and social formats.